Helvetica Neue because it is familiar, diverse, utilitarian and not governed by current trends. WHY: Both modern classics - iconic - monumental. go for Times New Roman (that's the other one) (imagine a lowercase italic, cool-grey times bodycopy) And if you like more the serif look & feel. Personally I would have to go with the clean look of Frutiger, but there are several close seconds. Microsoft? Are you listening? Make a licensing deal with Adobe. But why would such a fate befall someone, eh? It's bad enough those of us who do websites are still stuck with the standard 1996 Microsoft fontset. So then all my designs would look like the Mary Tyler Moore show. although it has some weird quirks it has it's own merits that will stand out again and again. Ask me again in 15 minutes and I've give you a new answer.
#Cheltenham roman font what does it go with pro
I also like that it's not a cluttered font and it graphically appears to be rather simple and clean.īrioso Pro lately, for graphic design. Designed by Jan Tschichold, who (at one point) didn't even buy into serif types, Sabon is an attractive typeface that reads easy and has a grace to it that does not distract the eye from what it is reading.Ĭentury Gothic - Though there aren't many versions of this font, the proportions and the styling are what make it shine to me.
Then Adobe Garamond and later Adobe's Garamond Premier Pro.īut round about now, I think I'd choose Monotype Sabon. Years ago, before I even got into any fonts that were not resident on my Mac, it was Palatino. Again from the perspective of books, I go through periods where I have favorites. So sans serif are out, safely eliminating Helvetica on less reflexive grounds. Helvetica, especially after the movie, is played out, overused, and almost depressing to see.Īs a book designer and layout artist I'd choose a serif font, as I set more text than anything else. Sounds like everyone who's answered so far is thinking display type. Of course, it depends on what kind of work you do and what the type would be used for. It is difficult to answer this question as there are so many different projects we work on and ONE FONT cannot work on everything.the look and feel you are wanting to achieve in the end will determine the font you choose, obviously. It can be styled in a straightforward layout or with some overlapping and size variation can be a fun type treatment (maybe even delete some counters). The font even comes with an outline version! Using the outline version in a larger font size allows you to have some fun with it. Looks great as small type as well as large. I like Helvetica too BUT think we need to find something that is not overused.how about AG Book Rounded Regular. I try very hard to stay away from Helvetica, Arial, Times and Comic Sans, just because so many people use them as their defaults.
I like to use them together, and they are both clean, classic, yet expressive with their variations. It has some style to it, but is still readable, clean, and easily adaptable.įor design projects for clients, I would choose Verdana for sans and Garamond for serif. If it were my personal choice for myself, I would choose Zapf Humanist, aka Optima. BRAVO! We invite you to share your experiences too! We hope you enjoy these thoughtful comments as much as we did. These are just some of the responses we got. "If you could have only one font, which would it be and why?" which one would it be and whyĭTG went into the LinkedIN group and asked this question:
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